Fashion fans flock to Mary Portas’s charity shop to snap up Victoria’s toddler’s outfits
Harper Beckham’s clothes went on sale at the Mary Portas Just Giving charity shop in London today with half of the 25 items donated by mother Victoria being snapped up in just 40 minutes.
Queues formed outside the boutique in celebrity haven Primrose Hill, as items priced between 250 for a dress and 500 for an outfit went on display as part of the Save The Children’s Fashion Saves Lives sale.
Mother Rachel Hilton, 25, from Barking, was keen to snap up a piece from the world’s most fashionable three year old, splashing out 150 on a dress for her daughter Rhian, eight months, even though it is too big for her.
Rachel Hilton, 25, from Barking, bought a peach dress by Chloe for her daughter Rhian, eight months
She told FEMAIL: ‘I was so worried I wasn’t going to make it but luckily I’m the proud owner of this gorgeous peach Chloe dress, which cost 150.
‘It feels great to be holding it, I will put her in it even though she can’t fit in it yet, she can just wear it.
‘I’m a huge fan of Victoria so I’m over the moon.’
Outfits worn by Harper, including outerwear and shoes feature items from designers such as Chloe, Roksanda Ilincic, Ralph Lauren, Stella McCartney, Gucci, Marc Jacobs and Charlotte Olympia. Fashion designer Victoria, 41, curated the range herself.
Fans hoping to snap up a piece from the mini fashionista’s wardrobe had queued around the block, desperate to snap up the celebrity child’s cast offs donated to the Mary Portas shop.
Doors opened at 10am for the sale, which donated all proceeds to Save The Children, and Nike Air Zoom Vomero 11 Women Black Blue White Australia two outfits were snapped up within five minutes.
The first outfit to be purchased was a Chloe 150 peach dress, followed by a 350 grey Chloe dress, which Harper wore on a day out and about with her father, paired with some Charlotte Olympia kitty flats.
Vicki Love, the first person to arrive at the shop, purchased a Cheap Adidas Stan Smith 999 24K Gold Unisex White Gold Australia Chloe dress and Marc Jacobs shoes.
She said: ‘I am so relieved I found something I wanted and all the money is going to good cause; I’ve had a good start to the day.
‘It’s for my niece and whilst she might not get the fact that’s it’s Harper’s clothes, I will show her a pic and one day maybe she will appreciate how special they are.
‘My sister is on holiday so couldn’t come but she will be very pleased that I made the effort to get here so early and get something.’
A 350 grey Chloe dress, which Harper wore on a day out and about with her father, paired with some Charlotte Olympia kitty flats, was the second outfit to be sold at the shop today
‘How cute is this outfit?! I love Harper Beckham so couldn’t wait to snap something up,’ said Vicki Love, who was first in the queue at 6am this morning.
Emma Verger, who came along to shop for her pregnant daughter, said: ‘My daughter is pregnant so she wants something different that you can’t buy.
‘It is so special having something from HB, it’s fashionable and pretty but our main aim is to help save the children.’
Emma brought along her friend’s daughter, Stevie, 3, who couldn’t get enough of a pair of black Versace pumps.
Save The Children ambassador Mary Portas returned to the store two hours after it opened and was delighted with the number of items that had sold.
She said: ‘I love that we have created chaos and queues outside a charity shop, when does that happen? This is the most exciting thing. It’s a win win situation.
‘Ten years ago, when we were thinking about this concept, charity shops were a let down on the high street but now they are the beacons and we need bouncers!’
Discussing Harper and the clothes on display in the shop today, she said: ‘She’s got taste hasn’t she at just three? She is just beautiful and a very lucky girl.’
More than half of Harper Beckham’s donated items pictured were snapped up in 40 minutes
Whilst Harper’s clothes are being sold in the Primrose Hill shop, one outfit will be up for auction over the phone and all other celebrity donations will be sold on Mary’s Living Giving eBay Shop from 7pm.
Proving that she’s using her status as one of the globe’s most famous Nike Air Zoom Vomero 11 Women Black Blue White Australia for the better, 100 per cent of the money raised will go towards Save The Children’s work to end child deaths from preventable causes by 2030.
Helena Wiltshire, Head of Pr for Save The Children, said: ‘We got in touch with Victoria because she’s a mum and global fashionista.
‘We thought she would put a few outfits in a box and post it but she got in touch and said she was hugely passionate about this project and personally styled 25 outfits for us, which was incredible.